The Mist (2007)

Theatrical Performance
Domestic Box Office $25,593,755Details
International Box Office $31,595,653Details
Worldwide Box Office $57,189,408
Home Market Performance
Est. Domestic DVD Sales $31,059,854 Details
Est. Domestic Blu-ray Sales $251,298 Details
Total Est. Domestic Video Sales $31,311,152
Further financial details...

Synopsis

After a brutal storm pounds a small town, the residents discover a malevolent mist that hangs over their homes, killing anyone who remains outside.

Metrics

Opening Weekend:$8,931,973 (34.9% of total gross)
Legs:2.87 (domestic box office/biggest weekend)
Domestic Share:44.8% (domestic box office/worldwide)
Production Budget:$13,000,000 (worldwide box office is 4.4 times production budget)
Theater counts:2,423 opening theaters/2,423 max. theaters, 3.8 weeks average run per theater
Infl. Adj. Dom. BO $40,084,945

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Netflix:Netflix

Movie Details

Domestic Releases: November 21st, 2007 (Wide) by MGM
Video Release: March 25th, 2008 by Weinstein Co./Genius
MPAA Rating: R for violence, terror and gore, and language
Running Time: 126 minutes
Comparisons: vs. 28 Days Later…
Create your own comparison chart…
Keywords: Monster, Parasite, Surprise Twist, Isolation Horror
Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Science Fiction
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Thanksgiving (All Movies, 3-Day) 175 $8,931,973 Nov 23, 2007 5
Thanksgiving (All Movies, 3-Day, Inflation Adjusted) 204 $14,267,789 Nov 23, 2007 5
Thanksgiving (All Movies, 5-Day) 161 $12,861,800 Nov 23, 2007 5
Thanksgiving (All Movies, 5-Day, Inflation Adjusted) 158 $17,124,144 Nov 23, 2007 5
Thanksgiving (Opening, 3-Day) 71 $8,931,973 Nov 23, 2007 5
Thanksgiving (Opening, 3-Day, Inflation Adjusted) 76 $14,267,789 Nov 23, 2007 5
Thanksgiving (Opening, 5-Day) 66 $12,861,800 Nov 23, 2007 5
Thanksgiving (Opening, 5-Day, Inflation Adjusted) 70 $20,545,234 Nov 23, 2007 5

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 23, 2007 9 $8,931,973   2,423 $3,686   $12,861,800 1
Nov 30, 2007 8 $4,553,008 -49% 2,423 $1,879   $19,563,276 2
Dec 7, 2007 10 $2,629,290 -42% 2,336 $1,126   $23,477,175 3
Dec 14, 2007 18 $539,602 -79% 1,362 $396   $24,905,212 4
Dec 21, 2007 36 $42,725 -92% 83 $515   $25,252,153 5
Dec 28, 2007 49 $25,188 -41% 71 $355   $25,296,735 6
Jan 4, 2008 50 $24,776 -2% 61 $406   $25,335,717 7
Jan 11, 2008 49 $21,441 -13% 49 $438   $25,365,040 8
Jan 18, 2008 59 $16,360 -24% 33 $496   $25,389,641 9
Jan 25, 2008 68 $9,517 -42% 21 $453   $25,409,315 10
Feb 1, 2008 86 $3,301 -65% 9 $367   $25,416,403 11
Feb 8, 2008 88 $1,936 -41% 4 $484   $25,419,708 12
Feb 15, 2008 48 $65,895 +3,304% 102 $646   $25,486,144 13
Feb 22, 2008 63 $36,636 -44% 84 $436   $25,550,747 14
Feb 29, 2008 77 $14,239 -61% 39 $365   $25,578,152 15
Mar 7, 2008 88 $5,606 -61% 16 $350   $25,588,883 16
Mar 14, 2008 112 $1,493 -73% 5 $299   $25,592,632 17

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 21, 2007 6 $1,989,535     2,423 $821   $1,989,535 1
Nov 22, 2007 7 $1,940,292 -2%   2,423 $801   $3,929,827 2
Nov 23, 2007 9 $3,477,985 +79%   2,423 $1,435   $7,407,812 3
Nov 24, 2007 9 $3,487,399 n/c   2,423 $1,439   $10,895,211 4
Nov 25, 2007 7 $1,966,589 -44%   2,423 $812   $12,861,800 5
Nov 26, 2007 5 $604,487 -69%   2,423 $249   $13,466,287 6
Nov 27, 2007 5 $574,056 -5%   2,423 $237   $14,040,343 7
Nov 28, 2007 5 $502,517 -12% -75% 2,423 $207   $14,542,860 8
Nov 29, 2007 7 $467,408 -7% -76% 2,423 $193   $15,010,268 9
Nov 30, 2007 9 $1,359,129 +191% -61% 2,423 $561   $16,369,397 10
Dec 1, 2007 9 $2,062,038 +52% -41% 2,423 $851   $18,431,435 11
Dec 2, 2007 10 $1,131,841 -45% -42% 2,423 $467   $19,563,276 12
Dec 3, 2007 7 $337,782 -70% -44% 2,423 $139   $19,901,058 13
Dec 4, 2007 9 $334,590 -1% -42% 2,423 $138   $20,235,648 14
Dec 5, 2007 8 $306,908 -8% -39% 2,423 $127   $20,542,556 15
Dec 6, 2007 10 $305,329 -1% -35% 2,423 $126   $20,847,885 16
Dec 7, 2007 10 $788,019 +158% -42% 2,336 $337   $21,635,904 17
Dec 10, 2007 10 $241,678   -28% 2,336 $103   $23,718,853 20
Dec 11, 2007 11 $234,428 -3% -30% 2,336 $100   $23,953,281 21
Dec 12, 2007 12 $214,186 -9% -30% 2,336 $92   $24,167,467 22
Dec 13, 2007 12 $198,143 -7% -35% 2,336 $85   $24,365,610 23
Jan 1, 2008 - $4,711     71 $66   $25,304,779 42
Jan 21, 2008 55 $3,003     33 $91   $25,392,644 62
Feb 18, 2008 54 $9,624     102 $94   $25,495,768 90

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 16, 2007 12 $3,929,827   2,423 $1,622   $3,929,827 1
Nov 23, 2007 8 $11,080,441 +182% 2,423 $4,573   $15,010,268 2
Nov 30, 2007 9 $5,837,617 -47% 2,423 $2,409   $20,847,885 3
Dec 7, 2007 10 $3,517,725 -40% 2,336 $1,506   $24,365,610 4
Dec 14, 2007 18 $843,818 -76% 1,362 $620   $25,209,428 5
Dec 21, 2007 43 $64,725 -92% 166 $390   $25,274,153 6
Dec 28, 2007 54 $39,394 -39% 71 $555   $25,310,941 7
Jan 4, 2008 50 $32,658 -17% 61 $535   $25,343,599 8
Jan 11, 2008 50 $29,682 -9% 49 $606   $25,373,281 9
Jan 18, 2008 59 $26,517 -11% 33 $804   $25,399,798 10
Jan 25, 2008 69 $13,304 -50% 21 $634   $25,413,102 11
Feb 1, 2008 79 $4,670 -65% 9 $519   $25,417,772 12
Feb 8, 2008 89 $2,477 -47% 4 $619   $25,420,249 13
Feb 15, 2008 54 $93,862 +3,689% 102 $920   $25,514,111 14
Feb 22, 2008 64 $49,802 -47% 84 $593   $25,563,913 15
Feb 29, 2008 76 $19,364 -61% 39 $497   $25,583,277 16
Mar 7, 2008 87 $7,862 -59% 16 $491   $25,591,139 17
Mar 14, 2008 108 $2,616 -67% 5 $523   $25,593,755 18

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 30, 20083484,551 484,551$12,104,423$12,104,4231
Apr 6, 20086172,888-64% 657,439$3,986,797$16,091,2202
Apr 13, 20081177,266-55% 734,705$1,794,117$17,885,3373
Apr 20, 20081664,136-17% 798,841$1,464,866$19,350,2034
Apr 27, 20081850,736-21% 849,577$1,270,455$20,620,6585
May 4, 20082135,811-29% 885,388$826,876$21,447,5346
May 11, 20082922,104-38% 907,492$537,757$21,985,2917

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 13, 2023202,082 2,082$72,849$72,849803
Aug 27, 2023202,791 7,182$97,657$251,298805

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Thomas Jane    David Drayton
Marcia Gay Harden    Mrs. Carmody
Andre Braugher    Brent Norton

Supporting Cast

Laurie Holden    Amanda Dumfries
Toby Jones    Ollie
Jeffrey DeMunn    Dan Miller
Frances Sternhagen    Irene
Nathan Gamble    Billy Drayton
William Sadler    Jim Grondin
Alexa Davalos    Sally

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Frank Darabont    Director
Frank Darabont    Screenwriter
Stephen King    Based on 'The Mist' By
Bob Weinstein    Executive Producer
Harvey Weinstein    Executive Producer
K.C. Colwell    First Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Releases for September 16, 2008 - Part I

September 15th, 2008

We have a big list this week with more than 50 releases. This includes very few top-notch, first run releases, but that weakness is counterbalanced by the strength in the TV on DVD department, including a few contenders for DVD Pick of the Week like Duckman - Season One & Two and Pushing Daisies - Season One on DVD or Blu-ray. If I were to choose just one release this week, it would be the former; however, I think the latter has a better chance at mainstream appeal. As I previously said, this is a huge list this week, so much so that it had to be split into two parts. Part two can be found here. More...

International Details - Panda Feeds on International Audiences

June 15th, 2008

Kung Fu Panda started its international run in third place with $20.46 million on 1521 screens in 9 markets. The film reportedly set records in a number of its smaller, Southeast Asian debuts while its brought in an impressive $8.26 million on 821 screens in Russia and $7.84 million on 632 screens in South Korea (including midweek numbers). Next up for the film is Australia and Mexico next weekend while it has major market opening throughout the summer. More...

International Details - Sex not as Popular with International Audiences

June 8th, 2008

Sex and the City made its international debut this past weekend, and while it wasn't able to top the charts like it did domestically, it still managed a fantastic $32.77 million on 3590 screens in 14 markets over the weekend for a total of $37.52 million. Its biggest opening came in the U.K. where it dominated the market with $17.22 million on 460 screens, which is equivalent to an $80 million to $100 million opening here. It also finished first in Germany with $7.41 million on 836 screens. It also did very well in France with $6.12 million on 551 screens and in Italy with $2.74 million on 552 screens, finishing second in both markets. The film opened in Australia and South Korea this past weekend, while it doesn't end its run till late August with Japan and it should reach several major milestones before then. More...

DVD Rentals - New Releases Sing a Duet on Top of Chart

April 14th, 2008

There were only two new releases to reach the top 30 on the rental chart, but they placed one - two on the charts. Alvin and the Chipmunks led the way with $8.74 million while Sweeney Todd: The Demon Barber of Baker Street was right behind with $8.08 million. More...

DVD Sales - New Releases are Lost in a Fog

April 7th, 2008

New releases didn't have a major impact on the DVD sales chart this week and that helped I Am Legend remain in top spot with 803,000 units sold for revenue of $15.32 million for the week. Its total sales have reached $81.71 million from 4.36 million units making it the best-selling DVD of the year so far. More...

DVD Rentals - Building on a Legend

April 7th, 2008

There were only two new releases to chart this week while I Am Legend repeated on top with $9.08 million in rentals for the week and $20.08 million in total. More...

DVD Releases for March 25, 2008

March 24th, 2008

According to Amazon, there are more than 700 DVDs coming out this week; however, this is certainly a case of quantity over quality and I'm having trouble finding 30 releases worth mentioning. It is also a rather light week when it comes to spotlight reviews with only three of them. To end the trifecta of weakness, there are not a lot that are even in contention for DVD Pick of the Week. War Made Easy is arguably the best movie of the week, but the DVD is devoid of extras. Likewise, Bonnie and Clyde on Blu-ray is a good choice, but there are no exclusive features and the Ultimate Collector's Edition has more physical features. Another contender was PTU - Police Tactical Unit, which is a strong movie with equally strong extras. However, in the end none of these releases really lived up to the title of DVD Pick of the Week. More...

International Details - International Treasure

January 27th, 2008

National Treasure: The Book of Secrets fell from second to sixth, but it was relatively close with $8.37 million on 3883 screens in 36 markets for a total of $143.30 million. Even if the film had no more markets left to open in, it would reach $150 million and beyond. However, it has yet to open in Germany, the U.K., and France and should top its domestic total before it is done. More...

International Details - Some Enchanted Weekend

January 20th, 2008

Enchanted fell out of the top five but still had a very impressive weekend box office adding $8.12 million on 4348 screens in 43 markets for a total of $151.50 million. This includes a fifth place opening in South Korea where the film earned $1.08 million on 322 screens over the weekend and $1.34 million in total. Meanwhile it also earned fifth place in the U.K. with $1.59 million on 472 screens over the weekend for a total of $29.46 million after a month of release. Its chances at $200 million internationally depend heavily on its run in Japan staring mid-March, but $300 million worldwide is all but assured now. More...

Awake Can't Captivate Moviegoers

December 3rd, 2007

There were very few shocks at the box office this weekend as Enchanted remained the dominant film. However, there was an unsettling malaise as the overall box office reached just $85 million. This is barely more than half of last weekend's $162 million holiday-inflated haul, but that was to be expected. What wasn't as expected was the 8% drop-off from the same weekend last year. At the moment, 2007 is ahead of 2006 in terms of box office and ticket sales. However, while a gain at the box office is academic at this point, a slide in ticket sales is likely if things don't turn around. More...

International Details - Lions are more like Lambs

December 3rd, 2007

Lions for Lambs climbed a spot to sixth place with $4.34 million on 2453 screens in 53 markets for a total of $25.97 million, while only managing $1 million or more in one market this past weekend, ($1.40 million on 390 screens during its sixth place debut in France). It opens in Italy later this month and Japan in the spring of '08, but there's almost no chance the film will show a profit at this point. Normally one movie losing money isn't a big issue because the studio can rely on one or two monster hits to pay for their misses, (Harry Potter and the Order of the Phoenix made enough money to pay for the entire budgets of half-a-dozen misses for Warner Bros. this year, and that's before the home market). However, United Artists is a newly relauched studio and they don't have a war chest built up from past victories. Stumbling out of the gate like this hurts. More...

Asleep at the Wheel

November 29th, 2007

The weekend after Thanksgiving is the only slow weekend during the entire Holiday Season. So it comes as no surprise that only one movie is opening wide, but it is a bit surprising that the weekend is a weak as it is. More...

The More the Merrier

November 27th, 2007

Thanksgiving provided plenty of reasons for studios to give thanks, especially since every single film managed to earn enough to be called a hit in one form or other. Even the weakest releases of the week did well compared to their modest costs. Overall, the box office brought in $162 million over three days, which is 55% more than last weekend. More importantly, it is virtually identical to the same weekend last year. Over five days, movies earned an estimated $229 million, which is up just shy of 2% from last year. This is great news after a Fall that most would like to forget, but the growth is still lower than ticket price inflation, meaning actual attendance was down. More...

Thanksgiving Weekend Estimates: Enchanted Movie Market

November 25th, 2007

As expected, Enchanted won the Thanksgiving box office race, according to studio estimates released on Sunday. With a solid $35 million over the three day weekend, and $50 million in five days, the family fantasy had an excellent debut. If strong reviews translate into good word-of-mouth, this could be the first blockbuster of the Holiday Season. The biggest surprise of the weekend, though, was This Christmas, which blew past its tracking numbers and beat everyone's expectations with an estimated $18.6 million in just 1,858 theaters. It has already notched up $27.1 million in its first five days. Also out-performing expectations was Hitman, which finished fourth with a very creditable $13.035 million. More...

Movie Website Reviews for Weekend of November 23, 2007

November 24th, 2007

There are not a whole lot of movies on this week's list, but at least we had a race for top spot with both This Christmas - Official Site and Enchanted - Official Site. Both had their strong points, but in the end Enchanted was able to take home the crown. More...

Celebrate Thanksgiving with Food, Family, and Films

November 21st, 2007

The five-day Thanksgiving long weekend officially starts tonight, as does the lucrative holiday weekend. From now until the New Year, there we should see hit after hit released, as well as a number of Oscar contenders. With the box office slowing down, this couldn't come at a better time. More...

2007 Preview: November

November 1st, 2007

After a horrible October, we finally get to November and the start of the holiday season. Just like the summer season doesn't officially begin until Memorial Day, the winter holiday season doesn't officially begin until the Thanksgiving long weekend. However, studios are trying to stretch the lucrative box office season as long as possible and the holiday-like releases start during the first weekend of the month. This means practically every weekend this month, there's at least one potential $100 million movie. There are also a few that might be Oscar contenders, although not as many as I had expected. In fact, so far Award Season has been particularly slow, but at least this means there should be more buzz surrounding the upcoming films as the race is wide open. More...

Movie Website Updates for September 30 - October 6, 2007

October 6th, 2007

We are starting to get full websites for some of the massive holiday season releases, which should mean there will be at least one award worthy website on each week's list. As for this week, there were a few that have potential assuming the sections marked coming soon live up to the rest of the site. But just one site, The Seeker: The Dark is Rising - Official Site, that was worthy of the Weekly Website Award. More...

New Movie US Release Dates - December 17, 2006

December 17th, 2006

This week's round of new movie release information contains release dates for I am Legend, Angels & Demons and more. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

After a brutal storm pounds a small town, the residents discover a malevolent mist that hangs over their homes, killing anyone who remains outside.

Metrics

Opening Weekend:$8,931,973 (34.9% of total gross)
Legs:2.87 (domestic box office/biggest weekend)
Domestic Share:44.8% (domestic box office/worldwide)
Production Budget:$13,000,000 (worldwide box office is 4.4 times production budget)
Theater counts:2,423 opening theaters/2,423 max. theaters, 3.8 weeks average run per theater
Infl. Adj. Dom. BO $40,084,945

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Netflix:Netflix

Movie Details

Domestic Releases: November 21st, 2007 (Wide) by MGM
Video Release: March 25th, 2008 by Weinstein Co./Genius
MPAA Rating: R for violence, terror and gore, and language
Running Time: 126 minutes
Comparisons: vs. 28 Days Later…
Create your own comparison chart…
Keywords: Monster, Parasite, Surprise Twist, Isolation Horror
Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Science Fiction
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Thanksgiving (All Movies, 3-Day) 175 $8,931,973 Nov 23, 2007 5
Thanksgiving (All Movies, 3-Day, Inflation Adjusted) 204 $14,267,789 Nov 23, 2007 5
Thanksgiving (All Movies, 5-Day) 161 $12,861,800 Nov 23, 2007 5
Thanksgiving (All Movies, 5-Day, Inflation Adjusted) 158 $17,124,144 Nov 23, 2007 5
Thanksgiving (Opening, 3-Day) 71 $8,931,973 Nov 23, 2007 5
Thanksgiving (Opening, 3-Day, Inflation Adjusted) 76 $14,267,789 Nov 23, 2007 5
Thanksgiving (Opening, 5-Day) 66 $12,861,800 Nov 23, 2007 5
Thanksgiving (Opening, 5-Day, Inflation Adjusted) 70 $20,545,234 Nov 23, 2007 5

Leading Cast

Thomas Jane    David Drayton
Marcia Gay Harden    Mrs. Carmody
Andre Braugher    Brent Norton

Supporting Cast

Laurie Holden    Amanda Dumfries
Toby Jones    Ollie
Jeffrey DeMunn    Dan Miller
Frances Sternhagen    Irene
Nathan Gamble    Billy Drayton
William Sadler    Jim Grondin
Alexa Davalos    Sally

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Frank Darabont    Director
Frank Darabont    Screenwriter
Stephen King    Based on 'The Mist' By
Bob Weinstein    Executive Producer
Harvey Weinstein    Executive Producer
K.C. Colwell    First Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Releases for September 16, 2008 - Part I

September 15th, 2008

We have a big list this week with more than 50 releases. This includes very few top-notch, first run releases, but that weakness is counterbalanced by the strength in the TV on DVD department, including a few contenders for DVD Pick of the Week like Duckman - Season One & Two and Pushing Daisies - Season One on DVD or Blu-ray. If I were to choose just one release this week, it would be the former; however, I think the latter has a better chance at mainstream appeal. As I previously said, this is a huge list this week, so much so that it had to be split into two parts. Part two can be found here. More...

International Details - Panda Feeds on International Audiences

June 15th, 2008

Kung Fu Panda started its international run in third place with $20.46 million on 1521 screens in 9 markets. The film reportedly set records in a number of its smaller, Southeast Asian debuts while its brought in an impressive $8.26 million on 821 screens in Russia and $7.84 million on 632 screens in South Korea (including midweek numbers). Next up for the film is Australia and Mexico next weekend while it has major market opening throughout the summer. More...

International Details - Sex not as Popular with International Audiences

June 8th, 2008

Sex and the City made its international debut this past weekend, and while it wasn't able to top the charts like it did domestically, it still managed a fantastic $32.77 million on 3590 screens in 14 markets over the weekend for a total of $37.52 million. Its biggest opening came in the U.K. where it dominated the market with $17.22 million on 460 screens, which is equivalent to an $80 million to $100 million opening here. It also finished first in Germany with $7.41 million on 836 screens. It also did very well in France with $6.12 million on 551 screens and in Italy with $2.74 million on 552 screens, finishing second in both markets. The film opened in Australia and South Korea this past weekend, while it doesn't end its run till late August with Japan and it should reach several major milestones before then. More...

DVD Rentals - New Releases Sing a Duet on Top of Chart

April 14th, 2008

There were only two new releases to reach the top 30 on the rental chart, but they placed one - two on the charts. Alvin and the Chipmunks led the way with $8.74 million while Sweeney Todd: The Demon Barber of Baker Street was right behind with $8.08 million. More...

DVD Sales - New Releases are Lost in a Fog

April 7th, 2008

New releases didn't have a major impact on the DVD sales chart this week and that helped I Am Legend remain in top spot with 803,000 units sold for revenue of $15.32 million for the week. Its total sales have reached $81.71 million from 4.36 million units making it the best-selling DVD of the year so far. More...

DVD Rentals - Building on a Legend

April 7th, 2008

There were only two new releases to chart this week while I Am Legend repeated on top with $9.08 million in rentals for the week and $20.08 million in total. More...

DVD Releases for March 25, 2008

March 24th, 2008

According to Amazon, there are more than 700 DVDs coming out this week; however, this is certainly a case of quantity over quality and I'm having trouble finding 30 releases worth mentioning. It is also a rather light week when it comes to spotlight reviews with only three of them. To end the trifecta of weakness, there are not a lot that are even in contention for DVD Pick of the Week. War Made Easy is arguably the best movie of the week, but the DVD is devoid of extras. Likewise, Bonnie and Clyde on Blu-ray is a good choice, but there are no exclusive features and the Ultimate Collector's Edition has more physical features. Another contender was PTU - Police Tactical Unit, which is a strong movie with equally strong extras. However, in the end none of these releases really lived up to the title of DVD Pick of the Week. More...

International Details - International Treasure

January 27th, 2008

National Treasure: The Book of Secrets fell from second to sixth, but it was relatively close with $8.37 million on 3883 screens in 36 markets for a total of $143.30 million. Even if the film had no more markets left to open in, it would reach $150 million and beyond. However, it has yet to open in Germany, the U.K., and France and should top its domestic total before it is done. More...

International Details - Some Enchanted Weekend

January 20th, 2008

Enchanted fell out of the top five but still had a very impressive weekend box office adding $8.12 million on 4348 screens in 43 markets for a total of $151.50 million. This includes a fifth place opening in South Korea where the film earned $1.08 million on 322 screens over the weekend and $1.34 million in total. Meanwhile it also earned fifth place in the U.K. with $1.59 million on 472 screens over the weekend for a total of $29.46 million after a month of release. Its chances at $200 million internationally depend heavily on its run in Japan staring mid-March, but $300 million worldwide is all but assured now. More...

Awake Can't Captivate Moviegoers

December 3rd, 2007

There were very few shocks at the box office this weekend as Enchanted remained the dominant film. However, there was an unsettling malaise as the overall box office reached just $85 million. This is barely more than half of last weekend's $162 million holiday-inflated haul, but that was to be expected. What wasn't as expected was the 8% drop-off from the same weekend last year. At the moment, 2007 is ahead of 2006 in terms of box office and ticket sales. However, while a gain at the box office is academic at this point, a slide in ticket sales is likely if things don't turn around. More...

International Details - Lions are more like Lambs

December 3rd, 2007

Lions for Lambs climbed a spot to sixth place with $4.34 million on 2453 screens in 53 markets for a total of $25.97 million, while only managing $1 million or more in one market this past weekend, ($1.40 million on 390 screens during its sixth place debut in France). It opens in Italy later this month and Japan in the spring of '08, but there's almost no chance the film will show a profit at this point. Normally one movie losing money isn't a big issue because the studio can rely on one or two monster hits to pay for their misses, (Harry Potter and the Order of the Phoenix made enough money to pay for the entire budgets of half-a-dozen misses for Warner Bros. this year, and that's before the home market). However, United Artists is a newly relauched studio and they don't have a war chest built up from past victories. Stumbling out of the gate like this hurts. More...

Asleep at the Wheel

November 29th, 2007

The weekend after Thanksgiving is the only slow weekend during the entire Holiday Season. So it comes as no surprise that only one movie is opening wide, but it is a bit surprising that the weekend is a weak as it is. More...

The More the Merrier

November 27th, 2007

Thanksgiving provided plenty of reasons for studios to give thanks, especially since every single film managed to earn enough to be called a hit in one form or other. Even the weakest releases of the week did well compared to their modest costs. Overall, the box office brought in $162 million over three days, which is 55% more than last weekend. More importantly, it is virtually identical to the same weekend last year. Over five days, movies earned an estimated $229 million, which is up just shy of 2% from last year. This is great news after a Fall that most would like to forget, but the growth is still lower than ticket price inflation, meaning actual attendance was down. More...

Thanksgiving Weekend Estimates: Enchanted Movie Market

November 25th, 2007

As expected, Enchanted won the Thanksgiving box office race, according to studio estimates released on Sunday. With a solid $35 million over the three day weekend, and $50 million in five days, the family fantasy had an excellent debut. If strong reviews translate into good word-of-mouth, this could be the first blockbuster of the Holiday Season. The biggest surprise of the weekend, though, was This Christmas, which blew past its tracking numbers and beat everyone's expectations with an estimated $18.6 million in just 1,858 theaters. It has already notched up $27.1 million in its first five days. Also out-performing expectations was Hitman, which finished fourth with a very creditable $13.035 million. More...

Movie Website Reviews for Weekend of November 23, 2007

November 24th, 2007

There are not a whole lot of movies on this week's list, but at least we had a race for top spot with both This Christmas - Official Site and Enchanted - Official Site. Both had their strong points, but in the end Enchanted was able to take home the crown. More...

Celebrate Thanksgiving with Food, Family, and Films

November 21st, 2007

The five-day Thanksgiving long weekend officially starts tonight, as does the lucrative holiday weekend. From now until the New Year, there we should see hit after hit released, as well as a number of Oscar contenders. With the box office slowing down, this couldn't come at a better time. More...

2007 Preview: November

November 1st, 2007

After a horrible October, we finally get to November and the start of the holiday season. Just like the summer season doesn't officially begin until Memorial Day, the winter holiday season doesn't officially begin until the Thanksgiving long weekend. However, studios are trying to stretch the lucrative box office season as long as possible and the holiday-like releases start during the first weekend of the month. This means practically every weekend this month, there's at least one potential $100 million movie. There are also a few that might be Oscar contenders, although not as many as I had expected. In fact, so far Award Season has been particularly slow, but at least this means there should be more buzz surrounding the upcoming films as the race is wide open. More...

Movie Website Updates for September 30 - October 6, 2007

October 6th, 2007

We are starting to get full websites for some of the massive holiday season releases, which should mean there will be at least one award worthy website on each week's list. As for this week, there were a few that have potential assuming the sections marked coming soon live up to the rest of the site. But just one site, The Seeker: The Dark is Rising - Official Site, that was worthy of the Weekly Website Award. More...

New Movie US Release Dates - December 17, 2006

December 17th, 2006

This week's round of new movie release information contains release dates for I am Legend, Angels & Demons and more. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 23, 2007 9 $8,931,973   2,423 $3,686   $12,861,800 1
Nov 30, 2007 8 $4,553,008 -49% 2,423 $1,879   $19,563,276 2
Dec 7, 2007 10 $2,629,290 -42% 2,336 $1,126   $23,477,175 3
Dec 14, 2007 18 $539,602 -79% 1,362 $396   $24,905,212 4
Dec 21, 2007 36 $42,725 -92% 83 $515   $25,252,153 5
Dec 28, 2007 49 $25,188 -41% 71 $355   $25,296,735 6
Jan 4, 2008 50 $24,776 -2% 61 $406   $25,335,717 7
Jan 11, 2008 49 $21,441 -13% 49 $438   $25,365,040 8
Jan 18, 2008 59 $16,360 -24% 33 $496   $25,389,641 9
Jan 25, 2008 68 $9,517 -42% 21 $453   $25,409,315 10
Feb 1, 2008 86 $3,301 -65% 9 $367   $25,416,403 11
Feb 8, 2008 88 $1,936 -41% 4 $484   $25,419,708 12
Feb 15, 2008 48 $65,895 +3,304% 102 $646   $25,486,144 13
Feb 22, 2008 63 $36,636 -44% 84 $436   $25,550,747 14
Feb 29, 2008 77 $14,239 -61% 39 $365   $25,578,152 15
Mar 7, 2008 88 $5,606 -61% 16 $350   $25,588,883 16
Mar 14, 2008 112 $1,493 -73% 5 $299   $25,592,632 17

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 21, 2007 6 $1,989,535     2,423 $821   $1,989,535 1
Nov 22, 2007 7 $1,940,292 -2%   2,423 $801   $3,929,827 2
Nov 23, 2007 9 $3,477,985 +79%   2,423 $1,435   $7,407,812 3
Nov 24, 2007 9 $3,487,399 n/c   2,423 $1,439   $10,895,211 4
Nov 25, 2007 7 $1,966,589 -44%   2,423 $812   $12,861,800 5
Nov 26, 2007 5 $604,487 -69%   2,423 $249   $13,466,287 6
Nov 27, 2007 5 $574,056 -5%   2,423 $237   $14,040,343 7
Nov 28, 2007 5 $502,517 -12% -75% 2,423 $207   $14,542,860 8
Nov 29, 2007 7 $467,408 -7% -76% 2,423 $193   $15,010,268 9
Nov 30, 2007 9 $1,359,129 +191% -61% 2,423 $561   $16,369,397 10
Dec 1, 2007 9 $2,062,038 +52% -41% 2,423 $851   $18,431,435 11
Dec 2, 2007 10 $1,131,841 -45% -42% 2,423 $467   $19,563,276 12
Dec 3, 2007 7 $337,782 -70% -44% 2,423 $139   $19,901,058 13
Dec 4, 2007 9 $334,590 -1% -42% 2,423 $138   $20,235,648 14
Dec 5, 2007 8 $306,908 -8% -39% 2,423 $127   $20,542,556 15
Dec 6, 2007 10 $305,329 -1% -35% 2,423 $126   $20,847,885 16
Dec 7, 2007 10 $788,019 +158% -42% 2,336 $337   $21,635,904 17
Dec 10, 2007 10 $241,678   -28% 2,336 $103   $23,718,853 20
Dec 11, 2007 11 $234,428 -3% -30% 2,336 $100   $23,953,281 21
Dec 12, 2007 12 $214,186 -9% -30% 2,336 $92   $24,167,467 22
Dec 13, 2007 12 $198,143 -7% -35% 2,336 $85   $24,365,610 23
Jan 1, 2008 - $4,711     71 $66   $25,304,779 42
Jan 21, 2008 55 $3,003     33 $91   $25,392,644 62
Feb 18, 2008 54 $9,624     102 $94   $25,495,768 90

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 16, 2007 12 $3,929,827   2,423 $1,622   $3,929,827 1
Nov 23, 2007 8 $11,080,441 +182% 2,423 $4,573   $15,010,268 2
Nov 30, 2007 9 $5,837,617 -47% 2,423 $2,409   $20,847,885 3
Dec 7, 2007 10 $3,517,725 -40% 2,336 $1,506   $24,365,610 4
Dec 14, 2007 18 $843,818 -76% 1,362 $620   $25,209,428 5
Dec 21, 2007 43 $64,725 -92% 166 $390   $25,274,153 6
Dec 28, 2007 54 $39,394 -39% 71 $555   $25,310,941 7
Jan 4, 2008 50 $32,658 -17% 61 $535   $25,343,599 8
Jan 11, 2008 50 $29,682 -9% 49 $606   $25,373,281 9
Jan 18, 2008 59 $26,517 -11% 33 $804   $25,399,798 10
Jan 25, 2008 69 $13,304 -50% 21 $634   $25,413,102 11
Feb 1, 2008 79 $4,670 -65% 9 $519   $25,417,772 12
Feb 8, 2008 89 $2,477 -47% 4 $619   $25,420,249 13
Feb 15, 2008 54 $93,862 +3,689% 102 $920   $25,514,111 14
Feb 22, 2008 64 $49,802 -47% 84 $593   $25,563,913 15
Feb 29, 2008 76 $19,364 -61% 39 $497   $25,583,277 16
Mar 7, 2008 87 $7,862 -59% 16 $491   $25,591,139 17
Mar 14, 2008 108 $2,616 -67% 5 $523   $25,593,755 18

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 30, 20083484,551 484,551$12,104,423$12,104,4231
Apr 6, 20086172,888-64% 657,439$3,986,797$16,091,2202
Apr 13, 20081177,266-55% 734,705$1,794,117$17,885,3373
Apr 20, 20081664,136-17% 798,841$1,464,866$19,350,2034
Apr 27, 20081850,736-21% 849,577$1,270,455$20,620,6585
May 4, 20082135,811-29% 885,388$826,876$21,447,5346
May 11, 20082922,104-38% 907,492$537,757$21,985,2917

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 13, 2023202,082 2,082$72,849$72,849803
Aug 27, 2023202,791 7,182$97,657$251,298805

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.